Despite its small size and homogenous nature, traversing Denmark using public transportation has historically required buying several different tickets from several different transport companies, when buying tickets in advance.
»It has been challenging to travel across the country. The different regions in the country all have different transport companies, and they all have different ticketing apps«, Thomas Cordth, a partner in Netcompany, says.
Travellers who wanted to book their entire trip in advance had to use a planning site such as Rejseplanen and Google Maps to figure out which companies offered transportation to their desired location, and then access these websites or apps to buy the different tickets, even when they were embarking on a relatively simple trip from one part of the country to the other.
The alternative was to pay for the trip on the go using the physical smartcard introduced over a decade ago – the Rejsekort.
»It wasn’t a future-proof solution«, Thomas Cordth says.