Building technology where timing matters

A rider attacks on a climb. The weather shifts. A recovery pattern changes overnight. A mechanic adjusts the setup. A coach reads the race and weighs the next move. Around every rider is a team making decisions before, during and after each stage. The difference often lies in how quickly they can see what matters. 

In elite cycling, the race is never only decided on the road – it is shaped by performance and by decisions made in real time. That principle also sits at the core of the  partnership between Netcompany and INEOS . 

At the 2026 Giro d’Italia, the team raced as Netcompany INEOS Cycling Team for the first time. The five-year co-title partnership brings together INEOS’ evidence-based performance culture with Netcompany’s experience in complex operational systems. 

The ambition is to use PULSE to connect data across training, racing, logistics and operations, creating a clearer foundation for how the team prepares, adapts and performs. 

Cycling already generates vast amounts of data, from power output and heart rate to route profiles, weather conditions and recovery patterns. The challenge is turning that information into something actionable when the pace shifts and the next decision cannot wait. 

PULSE is built to connect these data sources and support real-time collaboration. In cycling, that means helping coaches, riders, mechanics, analysts and logistics teams work from the same live picture. 

But before a platform can support decisions in race conditions, the team building it has to understand the environment it enters. 

Discovery from
the inside

For Netcompany, the first phase has been about discovery. Not from a distance, and not through a conventional workshop setup. The team has been embedded in the organisation, joining daily meetings, interviewing people across functions and observing how the cycling team works in practice. 

»We build and analyse. The purpose is to create a technology partnership that accelerates performance impact,« says Søren Lyng Clausen, who is leading the discovery phase from Netcompany. »We have been assessing the current state: how the organisation works, what constraints and opportunities exist, and where we can create the greatest impact.«

That means getting close to the daily reality of the Netcompany INEOS team. Riders, mechanics, strategists, coaches, logistics teams and leadership all form part of the same high-pressure performance environment.  

»We are deeply embedded in their organisation,« Søren says. »We listen, identify problems and gaps, and then build solutions.« 

Building around
real pressure

For the Netcompany teams working on the platform, the task is both technical and practical. Data flows need to be reliable. AI-driven insights need to be timely and relevant. Interfaces need to make sense in moments that define a race.   

It is the kind of project where many disciplines meet. Project leadership, data consulting, development, AI, integration and user experience all solve different parts of the same challenge: turning a complex flow of information into something people can use. 

It also requires a different way of working for the Netcompany team as they build the solution. A professional cycling team is not a traditional organisation. The rhythm is shaped by races, travel, training, recovery, media attention, and strict confidentiality. Much of the information shared is sensitive and strategic, which means trust and discretion are part of the delivery from the beginning. 

The learning curve has been steep. But the challenge is also what makes the project valuable. To build something useful, the team has to understand the parameters that matter in this environment, from performance data to logistics, from daily operations to race strategy. 

»The setting is new, but the challenge is familiar. Just like in airports or rail networks, this is about connecting complex data so people can make better decisions when timing matters.«

That is what makes the project different: taking technology designed for complex operational environments and applying it to one of the most demanding settings in sport. 

Small margins, connected systems

In cycling, progress often comes from small margins. A smoother process. A faster signal. A clearer view of what is changing. 

The same is true behind the platform. Every connection, workflow, and detail must work together, so the people around the team can focus on what they do best. 

For the people building it, the impact is visible in a different way. Not only in code, models, or integrations, but in how the platform supports a team working under pressure, where every improvement can matter. 

The long-term ambition is clear: to help Netcompany INEOS Cycling Team compete at the highest level of the sport, including the goal of returning to the top step of the Tour de France podium. 

Because races are shaped by riders. But they are also shaped by the systems, signals and people
behind them. 

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