Role models for all

We are contributing to the important work KvindeKompagniet and Female Leadership Academy are spearheading by creating a critically important platform to ensure visibility for women experts, business- and thought leaders
Two out of three people who take part in media debates are men1. We must have fair representation, and more women role models, to prevent the future of our society from being defined by only one gender.


This is why we are helping build a single database under the auspices of the initiative Role models for all. A database of Danish professional women that everyone in the media and stakeholders in business can call upon and contribute to. Media visibility is crucial to create role models for the next generations.

In addition to the database, we participated in KvindeKompagniet’s campaign to raise awareness of this major societal issue, with our CEO André Rogaczewski sharing his perspective on gender, diversity and leadership as part of their podcast “Rollemodeller for alle – Toplederstafetten.”

Only 25% of top Danish managers are women – and it’s time for us to do better. Our society will be skewed if our digital future is defined by one gender. We must encourage more women to get into technology and IT, so they can have a say in how we approach digitisation.

André Rogaczewski, CEO at Netcompany, in the podcast Toplederstafetten

At this early stage, holding 3000+ profiles of professional women, the database will allow journalists to find qualified reference sources. But it is also designed to be scalable and pave the way for more women in business. As such, it showcases the many talented women working across different industries and sectors, creating the perfect framework for organisations to find qualified women to occupy board seats and other key roles.

Moving forward, we want to see more companies united and engaged in this project, so we can create momentum and address the same societal challenges. By 2025, we want to see the following categories of female experts rise by at least 10 percent; the proportion of female sources in the media, the proportion of female directors in Denmark, the proportion of female board members and the proportion of female entrepreneurs.

1. According to the 2021 study: Who makes the news?